Investments in Hydrogen vs. Electric Vehicle Tech: Where Are Automakers Betting Big?

Batteries or Hydrogen? Where’s the future of transportation heading? Are automakers betting big on battery-powered electric vehicles (EVs), or are they quietly fueling up the hydrogen tank? It’s not as obvious as it seems. It’s a billion-dollar race.

Every major automaker is on the starting line, from Tesla’s all-electric fleet to Toyota’s hydrogen dreams. But the finish line? That’s still anyone’s guess. Let’s break it down and see where the real money is flowing.

Spoiler alert: it’s not as simple as it looks!

The EV Boom

Electric vehicles have stolen the spotlight, and it’s no surprise why. Brands like Tesla, Ford, and even luxury giants like BMW are pouring billions into EV development. In 2023 alone, EV sales surged by 55%, proving consumers are ready to take up the battery-powered lifestyle. Governments also pushing the EV agenda with tax incentives and ambitious carbon-neutral goals. But it’s not just about government support. Automakers are pumping billions into battery research, focusing on improving range, reducing costs, and speeding up charging times. Charging infrastructure is expanding fast, with over 70% of global auto manufacturers focusing on building EV-compatible models.

But there’s a flaw that batteries aren’t perfect. The production of lithium-ion batteries relies heavily on rare earth metals like lithium and cobalt, which come with their own environmental and ethical challenges. Range coverage, long charging times, and the environmental impact of lithium-ion battery production still raise eyebrows. Automakers know this, and some are quietly exploring other options, like hydrogen.

The Underdog Making Noise

If EVs are the flashy sprinters in this race, hydrogen fuel cells are the marathon runners. Steady, reliable, and built for endurance. Hydrogen-powered vehicles (often called FCEVs) work by converting hydrogen gas into electricity, emitting only water vapor as a byproduct. Sounds good, right? Zero emissions, fast refueling, and longer range than most EVs.

Toyota, Hyundai, and Honda have been quietly developing hydrogen vehicles for years. The Toyota Mirai and Hyundai Nexo are two examples of hydrogen cars already on the market, though they haven’t gained the same level of attention as their electric counterparts.

So, why isn’t everyone driving a hydrogen car? The answer boils down to infrastructure or rather, the lack of it. Unlike EVs, which can be charged at home or at thousands of public stations, hydrogen fueling stations are still rare. In the U.S., there are less than 100 hydrogen stations with most of them established in California. It’s a classic scenario that without more stations, demand for hydrogen cars remains low, and without demand, companies are hesitant to build more stations.

However, hydrogen isn’t just for passenger cars, it can also work for heavy-duty vehicles like

trucks, buses, and even trains. Some experts believe that hydrogen will dominate the commercial vehicle market, while EVs will rule the streets for personal transportation.

Where Are the Automakers Placing Their Bets?

The investment numbers speak for themselves. Volkswagen has committed over $100 billion to EV development over the next decade. General Motors plans to transition to an all-electric lineup by 2035. Even luxury brands like Porsche and Aston Martin are jumping on the EV bandwagon, knowing that the future of high-performance cars is electric.

But hydrogen isn’t out of the race. Automakers like Hyundai and Toyota continue to invest in fuel cell technology, particularly for commercial and industrial vehicles. In Europe, the EU has invested billions of euros to develop a hydrogen economy, and Japan plans to have 800,000 hydrogen-powered vehicles on the road by 2030.

BMW is developing EVs while also working on hydrogen prototypes, planning to be a winner-takes-all scenario. Instead, we could see a world where EVs dominate urban areas, while hydrogen powers long-haul travel and industrial transport.

A Dual-Tech Future?

Right now, EVs have the upper hand. Automakers are investing billions into battery research, solid-state tech, and expanding charging networks. But hydrogen isn’t getting ignored. It’s just playing the long game. Governments in Europe, Japan, and South Korea are investing money into hydrogen infrastructure, and companies like Hyundai are doubling down on fuel cell development.

So, will the future be electric or hydrogen-powered? Honestly, it can be both. EVs are winning the race today, but hydrogen could play a role in the transportation ecosystem of tomorrow.

Buckle up, because this race is not over.